Performance Marketing Specialist (Beauty) Toàn thời gian

Gold View building, 346 Ben Van Don, Ward 1, District 4, HCMC
Thương lượng

Các Phúc Lợi Dành Cho Bạn

Free memberships of California Fitness & Yoga
12 annual leaves per year

Mô Tả Công Việc

As part of FLG, Eri Clinic is one of Vietnam's leading beauty companies and improves tens of thousands of lives every year. We believe that we can transform the beauty industry and deliver the world's best customer experience by using digital technologies and a customer-centric approach to marketing.
Driven by our mission to build Vietnam's most advanced O2O/integrated marketing team, we need the most ambitious and talented people. Are you one of them? If so, we want to talk to you!

As part of the performance marketing team in FLG, your responsibilities will be:
● Online Advertising: How can we deliver the most relevant ads and maximize our lead volume?
● Conversion Funnel Optimization: How can we optimize our conversion rate from lead to sales to achieve the best possible CAC and CIR?
To accomplish these objectives, you’ll need to lead Eri’s performance marketing and optimize every step of the customer purchase journey.

In this role you will:
● Lead our digital marketing agency partnerships to identify opportunities to optimise and grow our paid (Facebook, Google, Zalo) and organic (SEO, EDM) customer acquisition channels;
● Ensure continual growth and performance improvements by testing:
o New treatment packages, offers & products based on discussion with marketing stakeholders;
o New channels and strategies based on data-driven insights and research;
● Strategically lead the testings & optimizations of creative ad assets and landing pages to maintain a high CTR and CR;
● Work closely with our Brand Marketing team to ensure all events & promotional campaigns will contribute significantly to growth targets;
● Work closely with our Telemarketing & Sales teams to optimize lead quality, the conversion rates from lead to sales and the Cost-Income Ratio (CIR);
● Work closely with our Data Analytics team to troubleshoot and develop action plans to overcome growth challenges;
● Live a strong performance-focused culture that identifies with the overall company vision.

Yêu Cầu Công Việc

● Degree or advanced degree in related fields;
● 4 years working experience within digital marketing field in which:
o Minimum 4 years of managing digital marketing channels is a must;
o Minimum 2 years of managing and operating digital campaigns as part of O2O big campaigns;
o Minimum 2 years of working with data and tools such as Excel to create performance forecast or/and data-driven recommendations;
● Experience in revenue optimization is a strong plus;
● Highly analytical and performance-driven mindset;
● Excellent speaking and writing skills in both English and Vietnamese;
● Advanced problem-solving skills and long-term mindset;
● Open-minded vision and fresh, creative ideas;
● Strong business acumen with a confidence in demonstrating growth result through practical calculation;
● Great desire to learn and grow personally and professionally.

Địa Điểm Làm Việc

TNL Plaza, 346 Ben Van Don, Ward 1, District 4, Ho Chi Minh City, Vietnam
Công việc tương tự

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